The Scotty Cameron Gallery Opens in Southern California
Master Putter Craftsman Brings Putter Fitting Facility and
Retail Store to Beachside Community of Encinitas
ENCINITAS, Calif. (July 9, 2014) – The Scotty Cameron Gallery, a place for golfers to experience the Art of Putting, the same methodology and technology used by Master Craftsman Scotty Cameron in fitting the best players in the world, has opened its doors just north of San Diego.
The Gallery, located off Highway 101 in the quaint Southern California beach town of Encinitas, Calif., is described by Master Craftsman Scotty Cameron as “part retail space, part high-end product gallery, 100-percent putter fitting facility.”
“Opening the Scotty Cameron Gallery is something I’ve dreamed about for a long time. I’ve always wanted to have a place open to the public where I can share, the things that I have created and love,” said Cameron, whose Scotty Cameron by Titleist putters have been the choice of more players on the PGA Tour since 1997 and counting.
“But above all, the Gallery is a place where golfers can come to understand what is happening between the ball, the putter and the player – and how we get those three things to work in harmony.”
Building on the success of Scotty Cameron putter fitting studios in Korea and Japan, the Gallery is home to Cameron’s first public putter fitting studio in the United States.
It’s an extension of Scotty’s state-of-the-art research and development facility in nearby North County San Diego – the Scotty Cameron Putter Studio – where tour players from around the world visit regularly to get fit by Scotty and his team. At the Gallery, golfers will experience the same tour treatment, gaining the knowledge provided by Cameron’s proprietary high-speed video putting stroke analysis tools, as well as the expertise of his highly trained fitters.
(Fittings are limited and booked by appointment only on the Gallery website, www.scottycamerongallery.com or by calling 760-591-9720.)
The Gallery is also Cameron’s first standalone retail venture, a concept store providing an experience like no other.
In true Southern California fashion, the space that now serves as the Scotty Cameron Gallery used to be a surf shop. After a full-scale remodel, with all of the building’s fixtures created by Scotty, the Gallery embodies the putter maker’s clean, modern, industrial design aesthetic.
Cameron enthusiasts can view and purchase an ever-changing array of rare Scotty Cameron tour putters and one-off creations found only at the Gallery. Luxury apparel personally selected by Cameron, and other items he finds intriguing – including surfboards hand-shaped especially for the Gallery by local surfing legend Rob Machado – will also be available.
“We will have things here that you won’t see any place else in the world,” Cameron said. “When people come into the Gallery, we want them to feel the craftsmanship, the vibe, the experience. This is a place where you come to get fit and learn about your putting stroke, but also to get something that there’s only one of in the world.”
GALLERY ADDRESS: 927 S. Coast Highway 101, Suite E-100, Encinitas, CA, 92024.
GALLERY INFORMATION: Visit www.scottycamerongallery.com, or call 760-230-6000.
GALLERY HOURS: The Gallery is currently open Tuesday through Saturday (10:00 a.m. to 5 p.m.). Closed Sunday and Monday. Hours subject to change.
PUTTER FITTING BOOKINGS: Two-hour putter fittings are limited and available at 10 a.m. and 2 p.m., Tuesday through Saturday. A fitting session is $350. To book an appointment, golfers can visit www.scottycamerongallery.com or call John Pinney, Scotty Cameron Gallery Fitting Coordinator, at 760-591-9720.
ONLINE STORE: A selection of Scotty Cameron Gallery putters and creations will also be available for purchase on the Gallery website, www.scottycamerongallery.com.
Nancy and Paige trusted their Scotty Cameron putters to win the Applebrook Women’s Member-Member Low Gross. Congrats, Ladies!
High-Performance, Counterbalanced Putters Provide Maximum Stability Through the Stroke
FAIRHAVEN, Mass. (May 6, 2014) – Two of Master Craftsman Scotty Cameron’s most-popular, tour-proven models and shapes – Select Newport 2 and GoLo 7 – are now available with Dual Balance technology for golfers that want to stabilize their putting stroke.
Scotty Cameron Dual Balance putters are counterbalanced designs, developed through extensive research and testing in the Putter Studio and on the PGA Tour, that provide unmatched stability for golfers that struggle to make a consistent stroke with a conventional length putter.
Cameron and his team, through two decades of high-speed video research with tour players, have found that the best putters in the world keep the butt end of the putter pointed to the same 1- to 2-inch circle in their midsection throughout the stroke. Dual Balance putters, with a 50-gram heavier head weight (400 grams total) and a 50-gram counterweight in the butt of the putter shaft, are specifically designed to help golfers replicate that stroke, without anchoring the club to the body.
“The purpose of anchoring a putter is to stop the butt end of the club from moving. Now that anchoring will be against the rules, we’ve determined the best way to help golfers regain that stability and control is through Dual Balance, by adding 50 grams to the shaft and balancing that with 50 grams in the head,”Cameron said. “It eliminates that tendency for many players to flip, push or lead the putter with their hands.
“Instead of stopping the butt end, we’re able to slow everything down. The counterweight in the shaft helps keep the butt stable and pointed at your belly. The additional head weight makes the putter slower and more lethargic without it feeling too heavy. If you only add shaft weight, you actually end up robbing head weight, which makes the head quicker. So you need to balance that out. We have found through our experiments that 50 grams in the shaft and head is ideal for weight, feel and performance. But you have to be careful to maintain the proper shaft flex. It took a lot of testing to make sure we got everything just right with these new models.”
The proper length of a Dual Balance putter is three inches longer than a golfer’s conventional putter length. (Accordingly, the standard length of a Dual Balance putter is 38 inches, three inches longer than the standard length of a conventional 35-inch Scotty Cameron putter.) The additional three inches provides stability while keeping the putter unanchored.
The larger diameter, 15-inch long Dual Balance Flat Front Winn grip is designed so golfers can grip down to place the shaft weight above the hands for a smoother, more stable stroke. The grip has a colored section at the top that indicates proper hand placement (at 35 inches for standard models), keeping the 50-gram counterweight above the hands for maximum effect.
The combination of the heavier head, shaft weight and larger grip stabilize the stroke by reducing the common faults of flipping, pushing or dragging with the hands.
SHAPE CHOICES: The Dual Balance lineup now includes a shape from each of Cameron’s three tour-validated putter families: Select, GoLo and Futura X.
“Putting is such a personal experience. That’s why we have three different putter families, with putters that are doing and saying different things,”Cameron said. “The shape of the putter may be something you like to look at, or it could be more about alignment. Either way, it’s all about finding what helps you and gives you confidence. That’s why it was important for us to bring Dual Balance technology to each of our families.”
Select Newport 2, Cameron’s most popular model both on tour and with players around the world, is a modern blade with crisp back angles and a single black sight line for refined precision. The Newport 2 Dual Balance head is slightly larger than the conventional model to accommodate for the additional 50 grams.
GoLo 7 is an elegant yet modern, easy-to-align mallet, with a single black sight line that helps square the face. The putter has a rounded profile and racy soleplate design with a curved back that flows into the ground. GoLo 7 Dual Balance stores its extra 50 grams under the soleplate. The conventional GoLo 7 model is hollow under the soleplate.
Select Newport 2 and GoLo 7 Dual Balance putters use a deep-milled face to deliver tour-proven feel and soft sound. Both models feature a soft Silver Mist finish with race-car inspired, framed and double-milled cherry dot graphics in the back and cherry dot graphics in the sole to help create a modern but timeless appearance.
Futura X, Cameron’s original Dual Balance design, is a high-MOI mallet with advanced perimeter stability weighting and T-shaped sight lines. Futura X Dual Balance has a steel center section, increasing the weight by 50 grams, as opposed to the aluminum center section of the conventional Futura X. The putter has a Frozen Titanium finish that helps reduce glare, two black sight lines and red cherry dot weights in the sole and balance bar. The mid-milled face texture draws a crisp sound from the aluminum face and body.
PRICE AND AVAILABILITY: Select Newport 2 and GoLo 7 Dual Balance putters have an MSRP of $399 and are available beginning May 30, 2014, in golf shops worldwide.
Congratulations to Trent G. from Greenville, South Carolina! Here he is with his new Scotty Cameron Select Squareback. His name was selected at random on March 26, 2014 during our Scotty Cameron New Select Putter Drawing.
Beginning this May, enjoy the Tour treatment and get fit like a pro at the new Scotty Cameron Gallery in the San Diego beachside community of Encinitas. Just minutes from the Putter Studio, Scotty has developed the world’s premiere putter fitting experience focused on the art – and science – of putting.
In addition to getting expertly fit for a Scotty Cameron putter, Gallery visitors will be able to buy one-of-a-kind Scotty Cameron putters, hand-crafted metalwork, apparel and more in this unique, boutique-like space.